Technology:

Stahlwelt Voestalpine Stahlwelt is a one-of-a-kind brand headquarters created for the steel giant in Linz, Austria. Since 2009, visitors have traveled to Linz to witness this extraordinary architectural installation of a hanging steel rotunda that measures 10.000 m3. The mixture of innovative art combined with interactive elements makes this visual journey through the history of steel an experience as memorable as the metal itself. 

The 360-degree low-resolution diffused video screen is backlit with LED pixel strings with individual LED pixels being placed with 50mm distance vertically and horizontally.

Key Project Facts:

CLIENT: voestalpine

CREATIVE PARTNER BRAND STRATEGY: Blackspace GmbH